The rumors that Bruce “Caitlyn” Jenner was coming out with his own line of makeup are true. The 66-year-old father-of-6 announced his new line of M.A.C. lipstick called Finally Free, which launches on April 7.
According to M.A.C.’s website, Jenner’s new M·A·C Lipstick, “Finally Free, champions All Ages, All Races and All Sexes. 100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative, to further its work in support of transgender communities.”
It’s been 9 months since Jenner transitioned from a closeted cross-dresser to a public one on the cover of Vanity Fair magazine.
Since then he has starred in a poorly-rated reality TV show and embarked on a speaking tour that was ultimately canceled due to slow ticket sales.
Below are excerpts from Jenner’s interview on M•A•C Culture:
M.A.C.: How did you arrive at this particular colour? Is it something that you wear every day, for evening or both?
Jenner: I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick. I like a little colour on my lips, not a lot during the day. And this rosy nude is the colour I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.
M: Is this why you chose to partner with M•A•C? Because you probably could have done a cosmetics collaboration with any company of your choosing.
J: M•A•C was the first to come to me, and a company, I realized, would really make a big commitment. I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding. M•A•C is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about.