Despite a promotional frenzy over the last 3 months, Bruce Jenner’s first solo reality TV venture, I Am Cait, failed to meet ratings expectations. Only 2.7 million viewers tuned in to the much-hyped premiere of Bruce Jenner’s docu-series, I Am Cait on E! Network on Sunday.
2.7 million slightly less than the viewers who normally tuned in to Keeping Up With the Kardashians at its peak.
Insiders tell Radar Online that Jenner is furious with the Kardashians for not promoting the show on Twitter.com. Only his daughter Kylie tweeted about the show.
The low ratings is a stunning blow to the ego of a narcissist who played the background for many years while the women in his life got all the shine.
Jenner, a cross-dresser since age 8, began his “transition” into “Caitlyn Jenner” only after E! offered him a spin-off series of his own.
In contrast to the overwhelming public response to his heavily PhotoshoppedVanity Fair magazine cover, Jenner saw a significant drop from the 17 million viewers who tuned in to watch his 20/20 interview with Diane Sawyer on ABC.
E! reportedly paid Jenner a whopping $5 million to star in his own show. The cable network promised an “unfiltered” look into Jenner’s “transition” from former Olympic athlete to a 65-year-old drag queen.
But Unfiltered paparazzi photos of Jenner visiting New York brought a negative response, and Jenner began to panic.
Insiders whispered that E!’s producers were furiously re-editing the show’s footage to give him a softer look on camera.
Despite E!’s best efforts, the signs were everywhere that Jenner’s popularity was fading.
The father-of-six was heavily criticized for accepting an ESPY award for courage just months after he killed a woman in a motor vehicle crash.
The transgender community turned their backs on Jenner for presenting himself as “spokesman” for the transgender community — a community he wanted nothing to do with until this year.
The public’s love affair with Jenner ended once they realized E! was exploiting Jenner’s mental illness for financial gain.