Read the official press release below: -
- OUCH UNVEILS ITS 2014 SUMMER COLLECTION, NEW BRAND AMBASSADORS AND A FRESH BRAND DIRECTION - AWARD WINNING OC UKEJE AND HUNKY BRYAN OKWARRA ARE THE NEW BRAND AMBASSADORS FOR OUCH AS IT UNVEILS THE 2014 SUMMER COLLECTION
- ‘UNFETTERED SOPHISTICATION’ IS THE KEY PHRASE AS OUCH UNVEILS OC UKEJE AND BRYAN OKWARA AS THE NEW BRAND AMBASSADORS WITH THE 2014 SUMMER COLLECTION. This April 2014, OUCH, Nigeria’s premiere fashion and lifestyle brand
enters a new era with the launch of its new brand direction ‘Libero Sofisticazione’ which is Italian for ‘unfettered Sophistication’. The brand has been known to favor Italian craftsmen in the making of suits, shirts, shoes and accessories on its stable. According to Visionary and Creative Director Uche Nnaji, “the new brand direction is a fallout from what the brand is jocularly called by our garment manufacturers and friends in Milan, Naples and Firenze, Italy. By focusing essentially on customer satisfaction, we have in the last couple of years endeavored to build a sustainable business model. OUCH manufactures garments from Nigeria and various international locations exclusively for our 3 locations in Lagos and an online store that is receiving a lot of traffic. We have decided to up the ante this year and make statement pieces that speak to the OUCH ideals we want to project”.
Local in originality ad international in its appeal, the Italian influences in the styling and cut of OUCH blazers and Suits are unmistakable. “Libero Sofisticazione’ is not just a positioning statement for the brand, it’s a clarion call to stylish individuals who detest the somber rules of fashion and like to mix and match bold colors and patterns that speak to their individuality and impeccable taste” adds Omena Daniels Executive Director Brand & Media.
This summer we unveil a casual collection, to rival in styling and quality, what some of the biggest international brands have on offer. “With a bias for the stylish Nigerian man and woman, we have created polo shirts for both male and female, we also added a snazzy collection of polo dresses
for females. The colors range from the regular to the downright edgy, and we have more on the way” Uche continues, “Our new line of blazers come with a collection of customized buttons. The shirt collection, just in, will leave stylish man spoilt for choices. The icing on the cake will be the new
shoe collection and we intend to have a ‘shoe party’ to launch it in a few weeks. The talented and amiable big screen duo of multiple award winning OC Ukeje and former Mr. Nigeria Bryan Okwara are the new male Brand ambassadors. The breathtakingly handsome pair joins a veritable list of Brand Ambassadors, which include the highly respected Fela Durotoye who remains the face of the Platinum Collection, former Miss Nigeria UK Dabota Lawson and award winning celebrity stylist Yolanda Okereke.